Driven to Serve
Sixteen veterans (or Gold Star families) received a payment-free new vehicle in 2024. In total, we’ve donated 84 new vehicles since 2018.
Investing in our communities.
Investing in the future includes the future of the communities we serve. There are a lot of ways we do it, some visible and others more behind the scenes. Building homes. Teaching financial literacy. Donating money and time to organizations that are the heartbeat of communities. Whatever form, we’re thankful for the partners that help us make a meaningful impact.
Serving those who served
In 2024, we continued our work with military nonprofits, Freedom Alliance, Operation Homefront and VAREP, to give back to veterans through three key programs:
Additionally, more than 1,600 employees participated in at least one veteran-focused event hosted by our Proud to Serve business resource group in 2024!
Increasing access to small business funding and homeownership
Another way we’ve contributed to communities is through growing our team that helps small businesses grow. In 2024, we doubled our number of Business Access Advisors (BAA) to 18 and expanded to six more cities. The program, launched in 2021, works to help small businesses gain access to capital, financial education and connections that can help their businesses flourish. Business Access Advisors are connectors. They don’t sell products or write loans. They build bridges to resources both in the bank and in the community. The BAA program is part of U.S. Bank Access Commitment®, the bank’s long-term approach to help close the wealth gap. We also launched a new initiative to develop bilingual mortgage loan officers. The eleven-person cohort is participating in a yearlong training and development program to become mortgage loan officers as part of the U.S. Bank Access® Home initiative.
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