Key takeaways

  • In 2024, the S&P 500 produced total returns of more than 25%vfor the second year in a row.

  • 10-year Treasury note yields moved higher since the Federal Reserve began cutting short-term interest rates.

  • Stocks appear well positioned for further gains, though fiscal and monetary policy questions loom on the horizon.

For the second consecutive year, the stock market as measured by the S&P 500 produced total returns exceeding 25%. Investors clearly favored large-cap, U.S. equities. By contrast, bond markets ended the year relatively flat from a total return standpoint. In the closing months of 2024, long-term interest rates trended higher. Rising rates reduced bond values, which detracted from their net return.

 

Shifting landscape for investors in 2025

In 2024, U.S. equity markets generated positive returns in all but three months. The fourth quarter saw mixed results. In November, the S&P 500 enjoyed its strongest month of the year, but lost ground in October and again in December.

For all of 2024, the S&P 500 generated a 25.02% total return.1 This comes on the heels of 2023’s 26.29% gain.1 A late-year technology stock rally, particularly among some of the S&P 500s’ largest stocks, fueled market momentum. This widened the performance gap between large-cap and mid- to small-cap stocks.2

Chart depicts 2024 returns across a range of stock market indices through 12/31/2024.
Sources: S&P 500, S&P Dow Jones Indices; Russell MidCap and Russell 2000 (Small Cap), FTSE Russell; MSCI EAFE and Emerging Markets, MSCI Inc. All returns as of December 31, 2024.

“Markets are still assessing Federal Reserve (Fed) interest rate policy,” says Rob Haworth, senior investment strategy director with U.S. Bank Asset Management. The Fed cut the short-term federal funds target rate, (which guides rates banks charge each other for overnight loans and tend to influence interest rates on financial products such as mortgages, automobile loans and credit cards) three times in 2024’s final months. However, Fed officials indicated that, for now, it is scaling back projections on the number of 2025 rate cuts. “We need more economic data to get a sense of what the Fed plans to do, and we need more clarity on the new Trump administration’s policy plans,” adds Haworth. “In addition, fourth quarter earnings reports begin to roll out in January, which may also give us a sense of companies’ 2025 earnings expectations.”

 

U.S. economy still growing

Throughout 2024, corporate earnings growth helped boost equity values. Solid economic growth buoyed earnings. Gross Domestic Product (GDP), the key measure of economic growth, expanded at an annualized 3.0% rate in 2024’s second quarter, followed by 3.1% annualized third quarter growth.3 In late January, fourth quarter GDP will be released and is expected to remain positive.

“The economy’s held up reasonably well to this point because of the strong labor market, and consumers’ fairly strong financial position,” says Eric Freedman, chief investment officer for U.S. Bank Asset Management. “On balance, we’re still optimistic about the consumer, particularly among middle- and upper-income consumers.”

“The economy’s held up reasonably well to this point because of the strong labor market, and consumers' fairly strong financial position,” says Eric Freedman, chief investment officer for U.S. Bank Asset Management. “On balance, we’re still optimistic about the consumer, particularly among middle- and upper-income consumers.”

 

The changing state of bonds

In mid-September 2024, after the Fed’s first interest rate cut occurred, bond market sentiment changed. Yields on the 10-year U.S. Treasury note, which dropped to 3.63%, rose nearly 1%.4 “The recent rise in 10-year Treasury yields reflects expectations of improving economic growth more than anything else,” says Haworth. “The Fed’s decision to slow down rate cuts appears to reaffirm the market’s belief that the economy is in a solid position.”

10-year U.S. Treasury note's yield: 2022 - 2025
Source: U.S. Department of the Treasury, Daily Treasury Par Yield Curve Rates. As of January 6, 2024.

 

Where to invest today

“Be prepared to take what the capital markets offer given the current environment’s realities,” says Freedman. He advises that long-term investors consider positioning their portfolios with an overweight position in equities relative to fixed income, and a neutral weight invested in real assets. Freedman adds, “It’s critical to have a financial plan that’s tied to the specific goals you hope to achieve.” With a plan in place, you can more readily identify investment strategies that align with your goals.

Notably, says Haworth, investors should consider global diversification. “Although it looks like the U.S. economy remains stronger than those of overseas markets, valuations of non-U.S. stocks are more attractive, so they offer some opportunity as well,” says Haworth.

Based on your goals, timeline and risk appetite, consider these additional portfolio strategies:

  • Broad-based, global equity market exposure to capitalize on potential opportunities both domestically and overseas.
  • For tax-aware investors, consider slightly longer-than-average durations in municipal bonds, including a modest allocation to high-yield municipal bonds.
  • For non-taxable fixed income diversification, consider maintaining near-benchmark portfolio duration, and adding non-government agency issued mortgage-backed securities.
  • For trust portfolios, investors may consider reinsurance to capture differentiated cash flow with low correlation to other portfolio factors such as market or economic trends.

Have questions about the economy, markets or your finances? Your U.S. Bank Wealth Management team is here to help.

Note: Tax-loss harvesting does not apply to tax-advantaged accounts such as traditional, Roth and SEP IRAs, 401(k) and 529 plans. Private equity investments provide investors and funds the potential to invest directly into private companies or participate in buyouts of public companies that result in a delisting of the public equity. Investors considering an investment in private equity must be fully aware that these investments are illiquid by nature, typically represent a long-term binding commitment and are not readily marketable. The valuation procedures for these holdings are often subjective in nature. Private debt investments may be either direct or indirect and are subject to significant risks, including the possibility of default, limited liquidity and the infrequent availability of independent credit ratings for private companies. Structured products are subject to market risk and/or principal loss if sold prior to maturity or if the issuer defaults on the security. Investors should request and review copies of Structured Products Pricing Supplements and Prospectuses prior to approving or directing an investment in these securities. Investments in high yield bonds offer the potential for high current income and attractive total return but involve certain risks. Changes in economic conditions or other circumstances may adversely affect a bond issuer's ability to make principal and interest payments. Derivatives can be illiquid, may disproportionately increase losses and may have a potentially large negative impact on performance. Employing leverage may result in increased volatility. These investments are designed for investors who understand and are willing to accept these risks. Reinsurance allocations made to insurance-linked securities (ILS) are financial instruments whose performance is determined by insurance loss events primarily driven by weather-related and other natural catastrophes (such as hurricanes and earthquakes). These events are typically low-frequency but high-severity occurrences. In exchange for higher potential yields, investors assume the risk of a disaster during the life of their bonds, with their principal used to cover damage caused if the catastrophe is severe enough. The Standard & Poor’s 500 Index (S&P 500) consists of 500 widely traded stocks that are considered to represent the performance of the U.S. stock market in general. The S&P 500 is an unmanaged index of stocks. It is not possible to invest directly in the index. Diversification and asset allocation do not guarantee returns or protect against losses. Past performance is no guarantee of future results.

Frequently asked questions

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Disclosures

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  1. S&P Dow Jones Indices LLC, performance as of December 31 2024.

  2. S&P Dow Jones Indices; FTSE Russell; MSCI Inc. Based on returns as of December 31, 2024.

  3. Source: U.S. Bureau of Economic Analysis, Gross Domestic Product.

  4. U.S. Department of the Treasury, Daily Treasury Par Yield Curve Rates, through January 6, 2025.

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