3. Will it be an asset sale or a stock sale?
The sale of a business can be classified in one of two ways: an asset sale or a stock sale. An asset sale is to sell the assets of the company, while a stock sale is the sale of the company stock to an acquirer.
“Buyers usually want to purchase assets because that offers them significant tax advantages,” says John Heffernan, managing director of Business Owner Advisory Services from U.S. Bank Wealth Management. In a pass-through structure (LLC, partnership, S Corporations), the seller generally won’t incur any additional taxes by characterizing the sale as one of assets rather than the company’s stock.
If you operate your business through a C Corporation, things get more complicated. In this case, it may be preferable to sell the stock of the company rather than its assets to avoid double taxation (at the corporate and shareholder level).
For example, if assets are sold for $10 million (with a cost basis of $100,000), the company would realize a $9.9 million capital gain. This would result in federal and (if applicable) state income tax that could reduce the net proceeds of the sale to approximately $7 million at the company level. The proceeds are then distributed to shareholders, who would pay a dividend tax of at least 15% plus any state income taxes on the distribution. For the shareholders, this can bring the total tax impact of the sale to something in the vicinity of 50% of the profit from the sale.
By contrast, if it's a stock sale, that’s a payment directly to the shareholders with no transaction involving the company directly. Shareholders then would pay applicable federal capital gains taxes and state income taxes on the appreciated value of the shares they sold. “If you own a C Corporation,” says Heffernan, “it’s important to try to negotiate a stock sale if possible because it will make a significant difference in your net return from the sale.”
4. What do the buyers want?
Buyers will typically seek to purchase a company’s assets for the tax benefits they can accrue. “When they purchase assets, tax laws generally allow the buyer to deduct the purchase price,” says Heffernan.
Consider a business that chooses to sell its assets for $20 million, with $5 million attributed to the value of equipment and the remainder to goodwill. The buyer can claim an immediate $5 million tax depreciation deduction and amortize the goodwill over 15 years on a straight-line basis ($1 million tax deduction each year for 15 years).
With this approach, buyers get a 100% tax deduction of their purchase (over a period of years), which reduces future taxes payable on future taxable profits. To sellers of pass-through entities (LLCs, partnerships, S Corporations), the sale of assets (as opposed to selling the stock of the company) will generally not have an adverse bearing on their tax liability from the sale. However, for owners of a C Corporation, a stock sale is critical to avoid the double taxation scenario outlined in #3 above.
In certain circumstances, it can be more efficient to structure the transaction as a stock sale. In cases where the business has material contracts that require third-party consents on the sale of assets, a stock sale may be preferred to avoid the need to secure such consents before closing the sale.