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There are pros and cons to every type of funding, and what’s right for your business depends on your specific goals and needs. Here’s where to start.
You have a great idea for a new business and now you need the money to fund it.
Whether you want to manufacture widgets, provide a professional service or something else entirely, you may be tempted to put a cash infusion into the company by pulling from your retirement accounts. This is an urge you should resist, not only because you may regret the loss of compound interest or the tax penalty you owe for draining your 401(k) early, but also because there are other funding options available.
Determine how much money you need
Because of the variables, a good first step is to decide how much financing you actually need. For instance, if you need a storefront to start, your startup costs will be higher than if you can launch with a computer in your office.
Start the process by estimating two variables:
Calculating your startup costs can help you determine both your upfront and ongoing expenses. Once you have a strong sense of the amount of capital you need to get started, begin considering different funding sources.
1. Retirement savings
Pros:
Cons:
Because of the penalties involved with cashing out a 401(k), be sure to fully evaluate any implications and explore other funding options before touching these funds. If you’re intent on using your retirement savings as seed money, consider speaking with a financial professional who can help you assess how a withdrawal may affect your retirement plans.
2. Friends and family
Pros:
Cons:
While friends and family may not be the best source for funding your startup, they can be a valuable source of help for regular operations or introducing useful contacts from their network.
3. Small Business Administration (SBA) loans
Pros:
Cons:
It will be helpful to know ahead of time what you plan to use the loan for: equipment, vehicles, real estate, business acquisition, business expansion or operating expenses. And you’ll need to know how much you’ll want to borrow or open in credit — more or less than $250,000.
4. Investors (angel, private equity and venture capital)
Pros:
Cons:
There are a few avenues to look for potential investors. Asking a mentor how they financed their business may be helpful. Networking with other small business owners can be productive. Finally, contacting or joining small business groups — both national and local — can help you find possible investors.
5. Grant money
Pros:
Cons:
The federal government and specific states offer funds for small business development, and some corporations or organizations do the same.2
Regardless of your potential funding, a well-thought out business plan will be invaluable. Being able to clearly articulate the opportunity that exists, the process that will allow you to develop that opportunity and the potential returns that will come as a result will increase your chances of successfully receiving your startup funds.
Learn more about funding options for major purchases or life events like starting a business.
1“401(k) Resource Guide - Plan Participants - General Distribution Rules,” IRS.gov, last updated May 2018.
2 “Small-Business Grants: Where to Find Free Money,” NerdWallet, January 2018.