Elevate branding with the right POS solution

Branding the online search and browsing experience

Customers interact with your business on multiple platforms, including your storefront, social media channels, websites and advertisements. On these platforms, they also engage with your brand’s voice, personality, and story. If your messaging and brand communication (including offline and online marketing collaterals) is consistent across all platforms, they are more likely to connect with your brand.

It is increasingly common for customers to encounter a new business online before they ever step into a physical store. In fact, websites have become a key digital asset for brand awareness. As of 2023, globally, 71% of businesses have a website, because they understand the importance of attracting new customers online and grabbing their attention early in the search process.

Once you have a website for your business, consider choosing a payment provider with e-commerce solutions. It helps you create a seamless web presence and tells your brand story while introducing your offerings to potential customers.

After which, you can further optimize your pages to be visually compelling and easy to understand with simple descriptions of your products, photos of your offerings in different settings, details for purchasing and receiving products. The more visual information you can provide on your website, the better.

You also need to create a smooth payment experience and customize your messaging to suit your brand’s voice and personality during the checkout process. These simple touches at checkout are effortless ways to infuse your brand identity during the final steps of the customer’s journey.

Reinforcing your story in a physical store

Whether your customers find you online first or learn about your offerings in-store, your brand story should match in both digital and physical formats. That’s why you should invest in signages and other visual assets around your brick-and-mortar store, reinforcing your brand’s personality and benefits to your customers. Your brand’s persona should also be reflected on your payment terminals, customer-facing displays, receipts, and shopping bags.

With a more advanced POS system, you can add splash screens and rotating messages to inform your customers about new items, sales, and other information to encourage purchases.

No matter what type of messaging you choose for in-store promotions, your brand story should remain consistent with your website, social media, and advertisements to help customers understand what you offer.

Improving the customer experience based on transaction data

When it comes to elevating customer experience, you don’t have to guess – your POS solution can offer valuable insights about the products your customers want and how they prefer to buy them.

Your POS data can tell you how to merchandise your business, online and in-store. The items you keep in stock (inventory) and how you display (product placement) and price them are key deciding factors for customer purchases. You can increase customer purchases by making informed decisions based on your best sellers, customer behavior during sale periods, etc.

Syncing your POS system with your website can provide you with additional information about how your customers prefer to shop – do they spend time researching your products online before they visit the store? Do they abandon online carts without completing a purchase?

Tracking such web activity metrics and comparing them with sales data can help you decide how to improve your website and in-store merchandising strategy to enhance the customer experience and boost sales – all while reinforcing the brand’s value and exclusive benefits to your customers.

The goal of branding is to get your business recognized, to stand apart from others, and to be easily identifiable for repeat customers. By using the data and tools available through your modern POS system, you can make thoughtful and worthwhile updates to your business that will deliver results.