News
U.S. Bank opens first LGBTQ+ flagship branch in Arizona
The bank’s newest LGBTQ+ flagship continues commitment to enhance customer experience for the communities it serves
The U.S. Bank Phoenix Uptown branch has proudly served local businesses and customers for the past 40 years. It recently underwent a facelift to better reflect its customers and neighbors by becoming the bank’s newest LGBTQ+ flagship.
The branch is right around the corner from Phoenix’s historic Melrose neighborhood, which has a number of LGBTQ+ owned-businesses and community members. As part of the redesign, the location features an updated interior and exterior design that pays tribute to the LGBTQ+ culture, such as exterior window signage and LGBTQ+ themed artwork throughout.
It’s the bank’s newest LGBTQ+ flagship, joining others located in Capitol Hill in Seattle, Castro District in San Francisco and Lakeview East in Chicago.
Members of the community and local LGBTQ+ focused nonprofit one•n•ten recently joined branch staff and market leadership to officially redesignate the Phoenix Uptown branch to an LGBTQ+ flagship. It’s a visible representation of how U.S. Bank sees the future of branch banking – one that blends its significant investments in digital tools with the irreplaceable value of building meaningful relationships with the surrounding community, Sims said.
Check out the video above to see how U.S. Bank celebrated the grand opening of its newest LGBTQ+ flagship branch.